Goldberg Cohen is a full-service creative consultancy utilizing the power of strategy and design to create businesses from the ground up. By harnessing the strength of multidisciplinary creativity, we work glocally in all mediums to produce solid and homogeneous brand experiences.
Process
Brief forming
This is the stage where we first meet our client to thoroughly learn and investigate to form a
well-informed and considerate brief.
Team formation
After the brief is fully-formed and the project objectives are clear, we engage in teaming up the precise creatives to match the project’s artistic essence before embarking on research.
Research
Our brief guides us as we form a steadfast conceptual grounding based on experience, industry trends, competition, gut, and zeitgeist.
Design
This is where conceptual insights and observations are transformed into visual decisions that form, spaces, objects, images, etc.
Presentation
Just like a well-rounded book, we package our proposal into a coherent story to communicate our vision. Feedback is implemented and then we’re off to execution.
Execution
We take it from here, managing all subcontractors and collaborators until we reach the finish line, handing over the keys.
The founders
Liran Goldberg
Liran Goldberg is a creative director who works at the intersection of art and entrepreneurship. He thrives off of transforming ideas into successful businesses.
Previously, he was a director of ad campaigns and branding projects for some of Israel’s leading companies and cultural institutions.
Past clients include Adidas, Ikea, Google, AOL, Osem, Strauss, Keshet Broadcasting, Procter & Gamble, Huffington Post, Eretz Nehederet, Israel’s Ministry of Transportation, Shenkar College, Shufersal, Joint Israel, Gad Diaries, San Benedetto, WeShoes, etc.
Goldberg is the recipient of dozens of international awards in visual communications such as the Promax & BDA awards for his work in television, the SICAF Award for The Aprons music video, and the WARC Media Award for the best use of virtual reality in the ‘Always #TakeAStand’ project.
Neil Cohen
Neil Cohen is an ambidextrous designer whose work encompasses strategy, design, art, and technology. He has always been fascinated by mixing different arts & crafts techniques to create thought-provoking, bold, yet considerate visual languages. His projects include designing brand identity, art direction, packaging, environments, exhibitions, interactive installations, interior design, websites, and user interfaces. Many of his projects range across multiple media simultaneously.
His clients include Google, Haus der Kulturen der Welt Museum, Keshet Broadcasting, Volkswagen, The Israel Museum, Tel Aviv Museum of Art, Bezeq, Citroen, Partner, Osem, Elite, Strauss, 888, etc.
Cohen has attended and mentored hackathons and labs at the Philadelphia Museum of Art, the Yale School of Art, Shenkar College of Engineering and Design, and the Bezalel Academy of Arts and Design.
Capabilities
- Creative Direction
- Interior Design
- Branding
- Art Direction
- Industrial Design
- Production
- Web Design
- Web Development
- Logo
- Type Design
- Catalogue
- Strategy and Positioning
- Market Research
- Motion Design
- Spatial Design
- Product Prototyping
- Visual Effects
- Naming
- Packaging
- Copywriting
- Broadcast Design
- Book Design
- UX/UI
- Media Acquisition
- Content Curation
Selected Press
Selected Mentorships
- Bezalel Architecture MBA
- Video Course 2012
- Shenkar BA
- Shenkar + Yale University Hackathon 2016
- Visual Communications 2017
- Sears + Shenkar Hackathon 2017
- Oath + Shenkar Hackathon 2017
- Ironsource + Shenkar Hackathon 2017
- Philadelpia Museun of Art Hackathon 2016
Selected Clients
- P&G
- HBO
- HuffPost
- Adidas
- Bezalel Academy of Art and Design
- Shenkar Academy of Art and Design
- AOL
- Volkswagen
- Tel Aviv Museum of Art
- The Israel Museum, Jerusalem
- Jerusalem Foundation
- Keshet TV
- K7
- Life and Death Records
- Golf Channel Records